Flock of sheep grazing on a sunny Alpine meadow in front of a traditional wooden barn and Passeier Valley mountain panorama

Local mountain sheep wool rocks. Then and now.

Why sheep wool?

South Tyrolean sheep wool is versatile and has many positive effects. We value these special qualities and create products that support your personal well-being. Experience the power of sheep wool.

Close-up of a red Sarner knitted jacket with white buttons and cream-coloured trim

And its advantages are clear: warm, healthy, and durable

For centuries, it has protected people in a completely natural way. It warms, cools, and breathes – effortlessly adapting to any situation. Its unique structure and natural lanolin make it a true all-rounder of nature: functional, durable, and exceptionally comfortable.

Hands of a shepherd holding raw unwashed sheep's wool over a white collection sack

High-quality wool from South Tyrol

Sheep farming has a long tradition in South Tyrol: around 38,000 sheep produce more than 50 tons of wool every year. Our raw wool comes directly from farmers in the Passeier Valley, Wipptal, Merano e Vinschgau – regional, transparent, and with short supply chains. In our workshop, we deliberately process only a small portion of it – about 3,000 kg per year. For us, it’s not about quantity, but quality.

We focus on selected breeds such as the Tyrolean mountain sheep, whose wool offers ideal properties: balanced fiber length, natural crimp, and a rich lanolin content. This combination ensures durable, functional, and high-quality products.

White sheep with cowbell and ear tag on a mountain pasture in South Tyrol

Wool is valuable – if we recognize its worth

Even in South Tyrol, a large amount of wool is still discarded – a quiet issue that is rarely talked about. The reason: it often lacks value and demand. Because having a raw material is not enough – it also needs people who consciously choose it. South Tyrolean wool is strong, durable, and rather coarse. That’s exactly what makes it unique – but also not suitable for everything.

We believe it requires more understanding from consumers. Why shouldn’t a jacket have character? Our goal is not to make wool finer and finer. Instead, we aim to better understand its natural properties and use them in a meaningful way. Only when we create products that people truly value will this precious wool

Close-up of grey loden fabric with green trim and Spinnradl label on denim fabric

Dark grey wool yarn skein on a rustic wooden stool against a grey background

Hi, my name is Alma.

I am a Tyrolean mountain sheep. You can recognize us by our long, wide, floppy ears. I have just returned from my first summer in the mountains in the Pfossental Valley…

Illustrative drawing of a sheep's head in a circle – symbol for pure new wool and the Spinnradl craft tradition

Listen to my story!

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